A five step plan to successfully sharing your school’s story on social media.

​As a school, you have a unique story to tell. It's a story of student achievements, dedicated teachers, and a supportive community. Sharing this story on social media can help you build a positive reputation for your school and attract new students. However, social media can be overwhelming, and it can be difficult to know where to start. Here are five steps to help you successfully share your school's story on social media:

1. ​Define your audience: Before you begin sharing your school's story on social media, it's essential to define your audience. Who do you want to reach? Parents of current students? Prospective students and their families? Alumni? Once you've identified your audience, you can tailor your content to their interests and needs.
   
2. Choose your platforms: There are many social media platforms to choose from, and it can be tempting to try to be on all of them. However, it's better to focus on a few platforms where your audience is most active. Facebook and Instagram are popular choices for schools, but you might also consider Twitter, LinkedIn, or YouTube.
   
3. Create a content calendar: Consistency is key when it comes to social media. Creating a content calendar will help you plan ahead and ensure that you're sharing a variety of content. Your calendar might include photos and videos of student achievements, updates on school events, and articles about education and parenting.
   
4. Engage with your audience: Social media is a two-way conversation. Encourage your audience to engage with your content by asking questions, responding to comments, and sharing user-generated content. This will help you build a sense of community around your school.
   
5. Measure your success: Finally, it's important to measure your success on social media. Use analytics tools to track your followers, engagement rates, and website traffic. This will help you refine your strategy and ensure that you're reaching your goals.

By following these five steps, you can successfully share your school's story on social media and build a positive reputation for your school.

Drop me a comment or reach out to me on social media with your tips for a successful strategy.